Nanomarketing
is the key to our approach and your success.
Nanomarketing is
the systematic process of identifying and collecting
particles of consumer data; then aggregating the data
into distinct groups of common attributes for analysis
and action. The groups are accurately matched with customized
messages and offers based on their common attributes
together with individual level personal and inferred
information. Groups are then dispersed and blasted in
multi-direct media channels (mail and digital) over a
finite time continuum. Behavioral outcomes are measured
and analyzed on both the group and particle levels for
profitability and continued interactivity.
How does the
Nanomarketing
process work?
Data Management
Identify, collect, define, and cluster prospects and customers based on
intelligent analysis of behavior-related propensities, individual level
personal attributes and inferred information.
Effective Messaging
Customized messages are matched to groups and sub-groups based
on in-depth understanding of individual desires and motivations.
NanoPoint Delivery
Determine and implement optimal delivery channels on
a finely-segmented scale using information-based tools, including lists,
data segmentation, decision modeling, and data mining (identification of
the most responsive prospects/customers):
On-Demand Printing
Produce print messages at the particle (individual) level through
use of cutting-edge data-based printing systems that combine superior-quality
imaging with infinite-capacity personalization
Digital Marketing
Deliver discretely-targeted messages at the individual level through:
• Opt-in Email Programs
• Search Engine Marketing
• Website Customization
High-Level Mail
Create, implement, analyze and enhance molecular (vs. mass) targeted
direct mail test and campaign programs, amplified wherever appropriate
by multi-channel messaging support
Telemarketing
Develop consumer-intuitive scripting and manage entire call center
relationship, including call quality and results tracking processes
for inbound and outbound lead collection and sales support
Outcome Analysis
Perform nano-level analysis on the behavioral results both
on the group and particle levels for profitability and continued interactivity.
